Gen Z · born 1997–2012 · ages 14–29
For Gen Z: the drop, not the default
Gen Z drives the rise in experience gifts and puts clothing and accessories first, according to the National Retail Federation. The After School newsletter’s haul report shows strong brand loyalty and gifts picked for how they look on social media.
Spend
$50–150
Pokémon TCG 30th Celebration Elite Trainer Box
$89.99
The 30th-anniversary set collectors are chasing.
Shop Pokémon Center →The picks leading each price band rotate daily; choose a band to see every pick in it. Prices as listed by retailers and gift guides at time of writing; check the retailer before you buy.