Gen X · born 1965–1980 · ages 46–61
For Gen X: quality over quantity
The National Retail Federation finds Gen X would most like a gift card, a sign they would rather pick for themselves than get more stuff. So give the better version of something they will use every day.
Spend
$50–150
Cosori Electric Gooseneck Kettle
$77.99
A better coffee ritual, on Google’s Holiday 100.
Shop Cosori →$50–150
LEGO Botanicals Woodland Mushrooms
$79.99
A calming build for the grown-up who grew up on LEGO.
Shop on Amazon →$50–150
Williams Sonoma Walnut Grill Tools
$69.95
For weekend grilling, built to last.
Shop Williams Sonoma →The picks leading each price band rotate daily; choose a band to see every pick in it. Prices as listed by retailers and gift guides at time of writing; check the retailer before you buy.